Search engines crawl websites using intelligent robotic techniques. Some of them are well known to webmasters, some are myths. The reason - shortage of info and it starts spreading from search engine developers blogs and finishes at official press issues. Search companies officially doesn’t want to share their main search business ideas. It isn’t even clear, which SEO technique is good and which is bad . So how to start doing SEO if you can quickly miss and get page outranked ?

I found a brief tutorial of writing SEO content , which explains most of techniques, let’s explore main steps.

1. Find your main keyword phrases

Find the target of the market You want to get in. It is hard now to enter global search market with one popular keyword, because there are lots of keyword competitors (e.g. shoes, cars or windows… ). So you should try starting with keyword phrases (e.g. London shoes, Teddy bugs etc.). Even lots of keyword phrases are taken so don’t stop browsing until You find the less competing one.

Use phrases consisting of maximum two keywords.

2. Pick a right keyword based domain name

If You picked keyword “london bus”, it’s logical to select domain london-bus.com. Not irishairlines.com …. Domain name must describe the keyword. Also it must look easy to remember, nice, attractive to put on add banner and clearly describing the idea.

3. Some MUST-BE tags in HTML

When you finish these first two steps,  start coding html. There are few tags which must be used in html code for better search results. And some rules:

1. Search Engines index only text.

And some flash. Forget about text inside pictures (jpg, gif etc.), design text/info/blog sites. Show that the information is the key on Your web.

2. <TITLE>

The title of the page, short description about Your website. Use keywords in TITLE tag.

E.g. if keyword is “London bus”, create title: “London bus: website of London bus traffic”.

Try to use different titles on different web pages. This extends Your site search posibility.

3. <META>

The second important tag You must include. With META tag You can do two important tasks: describe website and list all keywords. Here comes the main SEO job – describe this very briefly, using all keyword combinations. If it’s possible, try to change some keywords in different pages.

4. Use keywords in <H1><H2> and other heading tags

Try to use keywords in heading tags. But it’s recommended not to use them in every header, heading and so on. This makes site look not natural. 

5. Use keywords in your text

And don’t forget it.

6. Put keywords in alt tags and in title of anchor tags

In every ALT tag of a picture and TITLE of anchor links use some description connected with keyword.

7. Robots.txt file

Use robots.txt file to write a directory list. This list includes or excludes folders from search engine crawling. Learn more information about robots.txt here.

Conclusions

Putting SEO friendly content on the web is important as placing right ad of any product in supermarket. Internet is full of good products and if You want to be seen among them, do things that help to be recognizable. The listed technical strategies function on lots of web sites.

But don’t forget – content is the king…

Greetings to Words in a row celebrating 10 years marketing online. Waiting for some minor changes in Your tutorial :)