Real SEO gurus (I write about ones who have business success and hire forum, blog writers) have never actually opened their secret safes of knowledge. And especially – for free. Until some guys found, explored SEO 2.0 and Web 2.0 practices. Since that moment everything changed. So what did these gurus do with their tons of categorised posts, reviews, user postbacks and great traffic ?

Simple solution. They sold it all together with all discussion forums, prepared some books (like Aaron) fullfilled with e-intelligence, websites trafic and so on. But no one from them haven’t ever told to internet user what they really meant by selling their own experience.

Really SEO gurus sell their tips building good reputation, recognizable name and page ranks of domains, subdomains . So if You give a simply question to any SEO guru ( e.g., how to make good SEO in my site  ? ) such SEO experts suddenly earn all higher mentioned bonuses without any concerns. 

It doesn’t mean that You shouldn’t ask them anything. This means that SEO gurus created good technique to make people ask only them and listen only to their advices. As early descriptions told Web 2.0 is now about relations, not about information. And sometimes it seems that these web sites look very similar not to shops, super markets, but also similar to spiritual places of pray where there is one true story and lots of believers, successors.

If so, shouldn’t we read more human psychology books ? :)