Is mobile search market open ?
Wnunet has recently released a mobile search market report, where they present Google as the great dominator of mobile search market.
And some interesting facts. According to web monitoring firm comCore:
- Google dominates Europe and US mobile search markets;
- Number of mobile users is steadily rising;
- UK has the highest number of mobile users. 9.5 of all UK subscribers access search services and thus US is beaten by 8.2 per cent;
- As the number of mobile devices increase, the frequency of mobile activity is growing.
So what could serve for such G’s mobile seach traffic increase ? Are there possibilities for other search platform to come closer to Google search traffic ?
New fashionable gadgets - new market improvement
After new iPhone released some data analytics said that mobile searches coming from iPhone were 50 times more than any other mobile device. This fact even made company analytics recheck logs twice. It was hard to believe as other smartphones existed far longer. The secret was that Google was set to default home page on iPhone together with Yahoo offered as secondary option.
Old weird systems transformation
MSN and Live Search haven’t larger share among Windows Mobile devices. Amazing, WM6 owners can install Opera Mini as default web browser which swithes Yahoo as default web search engine! So funny, but Windows Mobile users use Opera instead of weird and enormous native system.
Problems arise new markets
The main problem is that Google and Yahoo mobile searches have lots of vulnerabilities and lots of user report bugs, offer improvements. This is normal when developing system. The only fact is that the lack of quality makes users look around and search for some better products.
Entering mobile search engine market
It is not possible to compete the grand nowadays market participants - Google, MSN, Yahoo. But as we see mobile versions of these three doesn’t look reliable yet. So market is open ! The historical list continues - social bookmarking, talk on the go and other popular services quickly finish migrating to mobile world.
And the rise of context sensitive vertical search systems depending on user computing skills is evitable. Personal customizable search systems networks are foreseen in many web conferences. Behance designed system looks so realistic and so clear that I bet in 5 years we can have similar one.
Don’t You believe ? Please look at the new Sekai product.



